Most executives are sitting on a huge advantage that they often overlook. Over their years of experience, they've acquired all the skills required to run a business successfully But I hear the same worry almost every week: "Keith, I've never run a service business." "I don't know the first thing about home services." "How can […]
Want to switch careers or move into a new industry? It's harder than it should be. You know you could do the job. Your skills clearly transfer. But hiring managers only want people who've done that exact role, in that exact industry, before. So they say no. I know how this works… because for 20 […]
I get this question on almost every discovery call. "Keith, I love the idea of owning a franchise. But I've never run a senior care agency. I've never managed a home services crew. I've never sold a single bottle of cleaning solution in my life. Doesn't that disqualify me?" Short answer: No. Longer answer: It […]
A senior tech executive booked a call with me recently. He is not in trouble. His company is doing fine. His paycheck still lands on the 15th and the 30th. But he is paying attention. He sees what AI is doing to the work he has spent two decades getting good at. So he is […]
Most people think a career disruption is a setback. One of my candidates recently proved it's actually a head start. Here's what happened. He was a senior professional at a major firm. Solid track record. Respected in his space. Then his role was eliminated. Most people in that situation default to one playbook: update the […]
Recently, two partners hopped on a call with me. They'd built a coffee company together years ago. They knew exactly what a food business demands - the long hours, the margins and the operational systems. So when the topic of franchising came up, their minds went where most people's minds go. McDonald's. Subway. Fast food. […]
I had a conversation last week that I haven't been able to shake. A professional reached out. This sharp guy just landed a great new role with solid income, real upside, the kind of position most people would call a win. And he was genuinely happy about it. But somewhere in the middle of our […]
Some people come to me knowing exactly what they want. These two partners came to me knowing exactly what they wanted to build together. By the time we got on our first call, they'd already been in business together for years. Real estate investments. A coffee roasting company. Multiple ventures built side by side. Not […]
Most people assume expert guidance comes with a price tag. In the franchise world, that assumption is costing them months of the wrong research, missed opportunities, and real money. I was wrapping up a franchise presentation with a client. We had spent an hour going through 15 different brands. Narrowed it down to two worth […]
Almost every client I talk to comes in with the same picture in their head. They go straight to the brands they already know. McDonald's. Chick-fil-A. Subway. Big names with proven track records feel safe. But here's what they don't realize and what I find myself explaining on almost every client call. The early money […]
Every year around this time, I hear the same line from professionals in their 40s and 50s: "Next year, I'm finally going to do something for myself." I believe them when they say it. They mean it. Then January shows up. New targets land. The calendar fills. By February, the idea is back on the […]
Every franchise owner pays their franchisor a cut of every dollar they make. On almost every discovery call, there's a moment when I explain this and the line goes quiet. I can practically hear the math happening on the other end. "Wait. I do all the work, and they take a percentage of everything I […]
A few months ago, two brothers-in-law sat down with me. One of them had just lost his job. Half a year later, their business is posting higher sales month after month. Their story is the clearest proof I know that age isn't working against you. Used the right way, it's the best thing you've got. […]
