For almost five years I’ve been placing people into franchises of their own. Not one of them ever paid me a dollar. Here's how that works.

When I tell people my service is free, the first reaction is almost always the same.

A pause. Then: "Okay, what's the catch?"

Fair question.

Most of us have learned that "free" usually comes with fine print. So let me explain it the way I'd explain it to a friend over coffee.

Think about how a real estate transaction works.

The buyer doesn't write a check to the agent. The agent gets paid at the end, once the deal is done, and the buyer still gets an expert in their corner the whole way.

Franchise brokerage works the same way.

→ You talk with me. No pitch, no pressure, just a real conversation about where you are and where you'd like to be.

→ We go through your goals, your finances, and your schedule. What you want ownership to give you matters as much as what you can invest.

→ I will build you a shortlist of franchises that fit. Not a catalog of hundreds of brands, just the few worth your time.

→ I will guide you through every step of the evaluation. That includes talking to current owners, reviewing the disclosure documents, and asking the questions most people don't know to ask.

Only if you're awarded a franchise does my franchise partner pay me, out of their own marketing budget.

You never pay for my service. Not upfront, not at the end, not ever.

Here's why I like this setup:

I only get paid when you end up in a franchise that actually fits you. A poor match doesn't serve you, the brand, or me. So my job is to find the right match, not just any match.

That's why I'd rather spend 50 minutes narrowing 15 options down to the 2 that matter than push you toward whichever brand is paying the most attention.

Your best interest and my paycheck point in the same direction. That's rare, and it's exactly why I built my work this way.

So when I say "I've got nothing to sell you," I mean it literally.

I'm here to help you explore, think it through, and decide with confidence.

The only thing it costs is a conversation.

If you've been curious about franchise ownership and want an honest look at what's out there, book a 15-minute chat and I'll share what your options could look like:

Ever upward!

Keith

P.S. Know someone who's been thinking about owning a business? Feel free to forward this. It might be the nudge they need.